Word of Mouth Rules Again
According to the Church of the Customer Blog, a new Nielsen study confirms, once again, that word of mouth referrals are still the most trusted form of advertising out there.
This news is about as groundbreaking as a new AMA survey that reveals cigarettes are hazardous to your health and licking electric fences can cause severe discomfort. While we all appreciate the confirmation, and I'm definitely grateful to McConnell and Huba (publishers of the awesome CotC blog), it strikes me as another one of those why-did-Nielsen-even-need-to-bother pieces of research.
The real question is: How do you get/increase those word of mouth referrals?
