Client Service and Asking for Business

Tom Kane's recent post touches on a nerve for most lawyers: asking for business. He closes with this comment:

The point is that there ways that lawyers can ask for work in a professional manner that doesn't involve groveling. It is part of the closing process that comes with business development.

I really do not disagree with his post. In fact, I highly recommend reading it. I'm going to offer my naive opinion, though, that the firm that really gets client service right will at least ask less often than others. Clients will want them to handle their additional work badly enough that they'll often ask.

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