Serving Your Ideal Client
A very interesting post by Jim Hassett on defining your ideal client. Good advice, and worth reading. I'm no expert on that side of it by any stretch. But a thought comes to mind as it relates to client service.
When I was in high school, I received a great piece of advice relating to girls. While my memory of those years is fading (at least my confidence that I remember them accurately), I can recall my share of crushes on the good-looking young ladies. And there were a few that were interested in me that I deemed sub-par. The advice, simply put, was even if there's a girl that's less than attractive, and you're just not interested in her, be very, very nice to her. She almost certainly has "hot" friends.
Time has shown that advice to be true. Very true.
Even if you have a client that you're not particularly keen about, or is 165 degrees off from being your ideal client, as long as they're your client, serve them well. They may have "hot" friends.
