Internal Client Service
I'm going to piggy-back off Tom Kane's post about internal marketing. Albeit somewhat tangentially. Some people forget that one of the easiest places to get new business is sitting on the other side of your drywall. They'll hop on an airplane to chase a prospect, but won't walk 10 feet next door to communicate with a co-worker who might have a client that needs their services. And I can't tell you how many times I've heard lawyers sending the work to someone outside the firm when they have someone in their own firm who could handle the matter. Which brings me to the point of my post.
Your own co-workers are potential clients. Even if they aren't going to buy your services directly, they could (and should) send those clients to you. Provided you give them every reason to believe they'll be taken good care of.
