Client Service Lessons from General Counsel
Larry Bodine has an outstanding post on his blog where he reports from a conference he was at. They are really saying the same things I've said before (not tooting my own horn, by the way--these things should be obvious to all). Check this post out at Tales from the Front: Getting Business from Corporate Clients.
Are you ready for a brief synopsis of the article? Here goes: 
*Know their business--trends, key players, etc.
*Pick up the phone and call for their input
*Read news stories about them & their industry
*Be responsive
*Establish and maintain trust
In a word, practice the Golden Rule. These are all things you expect of people coming into your office, correct? If they don't know them you probably scratch your head and think to yourself, "They obviously didn't care much about our business. Why did they waste my time?"
Might your clients be thinking the same thing?
I know when I didn't practice the above items I embarrassed myself. Good luck to my boys this weekend at their tournament games, and hopefully they've done their preparations!!
